I’m rarely ever moved by a company’s marketing campaign, but I heard a commercial today on the radio by the fine folks at Luzianne (my iced tea brand of choice). They have a campaign and a website called End Bitterness which is marketing their new coffee brand, but the campaign is offering practical advice on how to eliminate bitterness in your own little world by doing things like dropping a quarter in an expired parking meter for someone besides yourself or giving a “thank-you” wave to someone who lets you merge in during a dense traffic time on the road. Wow, what a concept…random acts of kindness, appreciation, and common courtesy! I know I need to practice that more.
Luzianne also features the charities they donate to…all very worthwhile causes.
If you go over to Luzianne’s site you can also get a $1.00 off coupon for their new coffee, so they’re doing their part to end bitterness!
…and I promise they didn’t pay me to say that.
