A co-worker sent me a link this morning to a website called Advent Conspiracy that is exactly what Christians should be doing to positively promote the real meaning of Christmas. I’m not talking about suing to put Christmas and God back into our public institutions, but living your life in a way that goes against what Madison Avenue and materialism has done to usurp the true meaning of Christmas.
The video on the website is also using a new, hip style that we are using at B.G.E.A. in some of our new video pieces. It’s called “kinetic type.” The words are typed out and blended with various graphic elements on the screen. You see this style used in conjunction with voiceover, with music background only, and I’ve even seen it used with minimal to no audio. The type moves on the screen in various ways in order to emphase what is being said and/or to keep you reading and engaged in the video’s message
Many humanitarian organizations/ministries are using this style in order to directly convey their messages. Subtle indirect advertising is out. In your face, “THIS IS OUR MESSAGE” type of advertising/video producing is in…especially when the message is considered important.
This certainly catches my attention as a transcriptionist, because I already know that the written word in and of itself is very powerful. What is old has now become new again.
Besides the B.G.E.A. video (linked above) here are some more examples of kinetic type:
Advent Conspiracy:
Toms Project Holiday:
